市场营销

请填写102-137商业概论或102-160商业法. 这仅供参考. 一旦你注册了你的课程，你可以从你的时间表中删除这个块.

本课程通过动手练习向学生介绍如何使用电脑. Students explore the fundamentals of using digital technologies to connect, learn, and engage. 学生将使用微软办公软件(MS Word)的版本, MS Excel, 在盖特威技术学院使用. 成功完成课程后, the student will be able to use MS Office applications.

This course is designed for learners to develop knowledge and skills in all aspects of the writing process. Planning, organizing, writing, editing and revising are applied through a variety of activities. 学生将分析读者和目的, 使用研究元素, 并使用标准准则格式化文档. Individuals will develop critical reading skills through analysis of various written documents.

在本课程中，学生将探索盖特威技术学院社区. 他们考察大学的资源和服务, 调查导致学业成功的技能, 确定实现教育和个人目标的策略.

This is a foundational course that introduces students to the principles of marketing. 本课程探讨了整个营销组合，包括:细分, 针对, 定位, 市场营销研究, 消费者的行为, 产品开发, 定价政策, 推广的分布和概述. 本课程提供了令人兴奋的市场营销世界的全面概述.

本课程是一门研究全球范围内商品和服务营销的课程. The international uncontrollable variables of marketing are analyzed along with emphasis on market development, 市场营销研究, 产品规划, 国际分销, 促销活动, 和定价. Students explore how marketing strategies and tactics must be 管理d and adapted for success in different cultural, 经济, 世界各地的地理和政治环境.

Students are introduced to the theory and practice of integrated marketing communications. This course is designed to provide an understanding of the 促销活动al elements; advertising, 直接营销, 公共关系, 促销活动, and 数字营销 with emphasis placed on implementation of integrated marketing communications (IMC) in planning marketing and 促销活动al 程序s.

This course is intended to develop analytic reasoning and the ability to solve quantitative problems. 要涵盖的主题可能包括:建设 & interpretation of graphs; descriptive statistics; geometry & spatial visualizations; math of finance; functions and modeling; probability; and logic. 正确使用单位和尺寸, 估计, 数学符号, 可用的技术将贯穿整个课程.

Principles of Selling provide the student with a basic understanding of the consultative selling process. This course will build a solid understanding of the steps in the professional 销售 process, 研究成功销售人员的特点, 买方行为, 沟通方式, 和道德. Class discussions of actual selling problems will be encouraged in addition to solving case problems, 情景角色扮演, 还有学生的销售报告.

请填写801-196口头/人际沟通或801-198演讲. 这仅供参考. 一旦你注册了你的课程，你可以从你的时间表中删除这个块.

This course introduces students to some of the major theories and topics of psychology, 包括行为的生理基础, 人格和学习理论, 内存, 意识状态, 压力, 研究方法, 情报, 人类发展, 精神病理学, 以及社会行为.

比赛, 少数民族, and Diversity Studies is a course that draws from several disciplines to reaffirm the basic American values of justice and equality by teaching a basic vocabulary, 移民和征服的基本历史, 跨文化交际原则, 法律责任, and the value of aesthetic production to increase the probability of respectful encounters among people. In addition to an analysis of majority/minority relations in a multicultural context, 关于年龄歧视的话题, 性别歧视, 性别差异, 性取向, 残疾人士, 以及《澳门金沙网址》(ADA). 从全球和比较的角度研究民族关系.

业务es today need current, accurate information upon which to base their decisions. We will study the types and sources of data as well as the methods of organizing that data into usable readable information for marketing decisions. 我们将通过开发一个市场研究项目来应用我们所学到的知识.

This course will provide students with an awareness of the careers available within sport/ event marketing industry and enable them to learn the introductory skills necessary to pursue employment in the field. A basic understanding of sports and event marketing followed with exposure to the major components of the industry will be covered. Students will also maintain an awareness of current trends and happenings in the industry.

在本课程中, learners explore social media marketing and determine how these media are revolutionizing the marketing landscape today. 学习者整合社交媒体，提高品牌知名度, 确定关键受众, 产生线索. 成功完成课程后, learners will be able to use social media strategies to build meaningful relationships with customers.

请填写101-112商业会计或101-114会计原则. 这仅供参考. 一旦你注册了你的课程，你可以从你的时间表中删除这个块.

在本课程中，学习者通过数字渠道研究营销. Using electronic devices, learners investigate mobile applications, email, and web applications. 他们研究网页设计, 搜索引擎优化(SEO), 并将声誉管理应用于数字推广. 完成课程后, 学习者将能够开始, 管理, 并评估企业的数字营销策略.

本课程将为你进入市场营销行业做准备. You will create and update career credentials (resume and portfolio) that will be necessary to compete in an employment market. To further enhance your employability you will be able to demonstrate your marketing skills in an applied internship.

本课程是对市场营销领域的问题和趋势的扩展. This course provides the student with decision-making activities that are involved with marketing 管理ment. 重点放在营销机会和营销组合中使用的策略. 学生将制定一个全面的营销计划.

完成三个选修学分. The suggested electives are: 105-106 业务 Communications 145-115 Entrepreneurship 204-105 Computer Illustration and Drawing Tech 102-160 业务 Law 104-127 Retailing 这仅供参考. 一旦你注册了你的课程，你可以从你的时间表中删除这个块.

This course examines the behavior of individual decision makers, primarily consumers and firms. 主题包括消费和生产多少的选择, 完全竞争和不完全竞争市场的运作, 市场可能失灵的条件, 以及支持和反对政府干预的争论. 学生运用经济学的基本工具来解决现实世界的问题.